According to Adage the king of beers was looking for various fresh ideas from a new advertising-agency partner in late September. In an effort to hold off a continual stateside sales fall, Anheuser-Busch began looking for input from numerous U.S. agencies to invigorate the notorious Budweiser brand.
One-way Bud Light has pumped up their image is with their new campaign catchy slogan, “Here we go!” Keeping with the instant party theme, Bud Light created the Bud Light Playbook, go-to game day resource with plays of the week and tailgating tips. On the side of the Bud Light cases there are little stickers to “snap” with your camera phone, which will provide instant access to plays from the Bud Light Playbook. In my opinion it’s just another way to show the flexibility of the brands image. In theory I think this is a strong idea to improve Bud Light from a social networking aspect but I’m not sure if it will increase sales.
Another way Bud Light is trying to create a presence in the social media world is with their new “High Five League.” In short, players connect with Facebook and submit a “creative, difficult, and awesome” ways to high five. Browsers can rate and comment on the high fives. The team with the most votes wins a trip on the Bud Light Port Paradise III. At first I wasn’t sure how high fiving tied into the brand image but after watching some of the videos I realized, it’s people showing a sure fun way to have a good time.