Nike, Coca Cola, and McDonalds are some of the biggest brand names in the advertising business. Although these companies are leaders in their industry, I enjoy humor when it comes to advertising, which normally these brands aren’t known for. In my opinion I think some of the funniest advertising campaigns come from beer brands. Coors is a refreshing beer as cold as the Rockies. While, Miller takes pride in its great taste and triple brewed hops. However, the final major “American” beer company obviously being the king of beers, Budweiser. Personally I don’t like the taste of Coors or Miller products therefore I’ve decided to follow Budweiser and specifically Bud Light. Considering it’s the beginning of the football season this is essentially prime time for beer brand activity. The Super Bowl is known for comedic beer advertisement but the campaigns usually start at the beginning of the season. Last year Bud Light’s slogan was drinkability, which posed the thought in a consumer’s mind that Bud Light is easier to drink than the other beers. This season Bud Light has chosen to pull a wild card out of the deck with the slogan “here we go.” Thus the implication can be made that any dull moment can be turned into a party if theirs Bud Light. Throughout this semester I’m sure this party campaign will be an interesting one to attend.
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